The company's founder, Anthony J. Arshoun, first had the idea of starting a logo company after creating so many logos before. Throughout middle school, Anthony created five logos, three of which for his robotics team. Each year, the theme for their competition was different and they all wanted the logo to match each year's theme. Therefore, three final logos and about twenty-two draft logos were created. He also created two "businesses" for his computer projects, in which he also needed logos for. After completing high-school, the idea of making this company struck him. Throughout the rest of college, he gathered virtual designers, 3-D designers, 2-D designers, artists, and, of course, buddies! Once he had all the people he needed, he just needed a place to work. One of his childhood favorites for a restaurant was T.G.I Fridays, which was located near McCandless Crossing, and now that it was closed, he felt it would be the perfect spot to hold his company.